Ukrainians’ confidence in TV-marathone is falling: in December, figure dropped to 43% - KIIS poll. INFOGRAPHICS

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Ukrainians’ trust in the "United News" telethon continues to decline. While between May 2022 and October 2023, the share of those who trusted the company dropped from 69% to 48%, by December 2023, the trust in the United Telethon had fallen to 43%.

This is evidenced by the results of the KIIS survey, Censor.NET informs. 

As noted, along with this, the share of those who do not trust the telethon has increased to 38%.

The remaining 19% have a vague attitude. However, as of now, the trust-mistrust balance remains positive (that is, more of those who trust it than do not).

Sociologists also studied that although those who do not trust President Volodymyr Zelenskyy are much more critical of the telethon, among those who trust him, 52% trust the telethon, and 29% do not trust it.

Ukrainians’ confidence in TV-marathone is falling: in December, figure dropped to 43% - KIIS poll 01


Ukrainians’ confidence in TV-marathone is falling: in December, figure dropped to 43% - KIIS poll 02

In addition, in all regions approximately the same number of people (42-44%) trust the "United News" telethon.

Ukrainians’ confidence in TV-marathone is falling: in December, figure dropped to 43% - KIIS poll 03

The survey was conducted on December 4-10. A total of 1,200 respondents aged 18 and older were interviewed by telephone based on a random sample of mobile numbers. The sample did not include residents of the territories temporarily not controlled by the Ukrainian authorities until February 24, 2022 (the Autonomous Republic of Crimea, Sevastopol, certain districts of Donetsk and Luhansk regions), and the survey was not conducted with citizens abroad.

Formally, under normal circumstances, the statistical error of such a sample (with a probability of 0.95 and taking into account the design effect of 1.1) did not exceed 3.2% for indicators close to 50%, 2.7% for indicators close to 25%, 2.1% − for indicators close to 10%, 1.4% − for indicators close to 5%.

Author: Олена Гуляєва